Milan Expo 2015 Mascot

Milano 2015 - Discussions, informations, questions
Avatar du membre
worldfairs
Site Admin
Messages : 6496
Enregistré le : 21 juin 2004 09:41 pm
Localisation : illkirch
Contact :

Milan Expo 2015 Mascot

Message par worldfairs » 16 juil. 2013 08:32 am

The Milan Expo 2015 has opened a competitive bidding process for creating the next world exposition's mascot, local reports said on Sunday.

The winner will be "an important company in the field of entertainment" charged with the task of designing, developing and marketing in all ways the world exposition's symbol, according to organizers.

The new mascot will be an "ambassador of food sustainability with a social and educative role," related to the event's theme of "Feeding the Planet, Energy for Life," which is focused on fighting hunger and environmental issues.

It will carry the contents and values of the Milan Expo 2015, and will be able to teach them to both children and adults, also respecting environment and sustainability itself starting from the materials used for its construction, organizers said.
Pour tout savoir sur les expositions universelles et internationales.
http://www.worldfairs.info

Avatar du membre
worldfairs
Site Admin
Messages : 6496
Enregistré le : 21 juin 2004 09:41 pm
Localisation : illkirch
Contact :

Re: Milan Expo 2015 Mascot

Message par worldfairs » 26 sept. 2013 08:34 am

Expo Milano Announces That Disney Italia Will Design Expo Milano's 2015 Mascot

Today, Expo Milano announced that it has selected Disney Italia to design the official mascot of Expo Milano 2015. Disney Italia, a leader in media and entertainment sector, won a competitive tender for the development, promotion and commercialization of Universal Exposition's Intellectual Property. The news was announced this afternoon in New York by Expo Milano 2015 CEO Giuseppe Sala during his mission to the US.

The mascot to be created by The Walt Disney Company Italia for Expo Milano 2015 will become the first ambassador of the 2015 event and will be incorporated into a variety of merchandising products. The mascot will represent and reflect in Disney style the Universal Exposition's theme "Feeding the Planet, Energy for Life."

"Disney Italia –explained Expo Milano 2015 CEO Giuseppe Sala – has won this significant tender, in which many of the world's leading entertainment companies participated. The design of the Universal Exposition's mascot needs to be original and creative, expressing the theme of the 2015 Universal Exposition. I would like to thank Disney Italia for its hard work so far, and for the crucial contribution the mascot it designs will make to our success. With its vast experience in the entertainment sector, Disney Italia has presented a very impressive proposal, which will certainly win the hearts of Expo Milano's 2015 visitors."
The Expo Milano 2015 official mascot will be unveiled in the coming weeks at a dedicated event.
Pour tout savoir sur les expositions universelles et internationales.
http://www.worldfairs.info

Avatar du membre
worldfairs
Site Admin
Messages : 6496
Enregistré le : 21 juin 2004 09:41 pm
Localisation : illkirch
Contact :

Re: Milan Expo 2015 Mascot

Message par worldfairs » 16 déc. 2013 08:19 am

La mascotte dell'Expo

Pour tout savoir sur les expositions universelles et internationales.
http://www.worldfairs.info

Avatar du membre
worldfairs
Site Admin
Messages : 6496
Enregistré le : 21 juin 2004 09:41 pm
Localisation : illkirch
Contact :

Re: Milan Expo 2015 Mascot

Message par worldfairs » 16 déc. 2013 08:25 am

Milan 2015 - Informations, renseignements, discussions, questions - Milan Expo 2015 Mascot - expomilanomascotte 1.jpg
Milan 2015 - Informations, renseignements, discussions, questions - Milan Expo 2015 Mascot - expomilanomascotte2.jpg
Pour tout savoir sur les expositions universelles et internationales.
http://www.worldfairs.info

Avatar du membre
worldfairs
Site Admin
Messages : 6496
Enregistré le : 21 juin 2004 09:41 pm
Localisation : illkirch
Contact :

Re: Milan Expo 2015 Mascot

Message par worldfairs » 16 déc. 2013 08:28 am

SOURCE Expo Milano

The mascot designed by Disney Italy for the 2015 Expo was welcomed to the stage by the clamorous applause of its young audience at Milan's Franco Parenti Theatre this morning. In fact, not just one mascot, but a whole family composed of 11 different foods. Garlic, watermelon, orange and banana; together with fig, blue corn, mango, apple, pomegranate, pear and radish. Their personalities, with their happy, friendly faces, will come to life to express and interpret the theme of 'Nurture the Planet, Energy for Life'.

A contest for children to come up with the fruits' names was officially launched during today's presentation, and is active online at www.expo2015.org as well as on Expo Milano 2015 social media platforms, allowing kids to suggest a name to suit every character.

These special ambassadors for the values and messages of Expo Milano 2015, which will be reproduced on different types of merchandising objects and articles, will not only be part of the lead-up to the World Fair until opening day, but will also be the perfect travel companions for the 20 million visitors expected at the event between the 1st of May and 31st of October 2015.

"Disney Italia's choice to represent the 2015 Universal Expo with an entire team of characters was very fortunate and meaningful, from an educational perspective too," commented Giuseppe Sala, Commissioner of the Government of Italy for Expo Milano 2015. "We wanted to focus on underlining the importance of the group and how to value the character traits of each individual within it. That's precisely what Disney Italia focused on. Each 'animated' food will bring an aspect of this Expo's theme to life and will be a representative of good behaviour. This was another reason why we decided that the kids themselves should be the stars of today's presentation. There is no better audience than children for deciding whether a creative proposal will go on to be successful. And we are increasingly convinced that this will be the case."

"We are delighted that Expo Milano 2015 has chosen Disney to create the mascot for the event," added Daniel Frigo, Country Manager and President of The Walt Disney Company Italia. "Leveraging the emblematic message 'Feed the Planet, Energy for Life', allowed us to give free rein to our creativity and story-telling, which are core to Disney's DNA. The idea is based on the creation of a family of fruits, each with different characteristics and personalities as well as different origins and peculiarities. We'll see the fruits interact with humor, intelligence and a touch of the unexpected. When combined, these characters create the "face" of the Expo: a smiling Arcimboldo-like figure in a cartoon version, representing the integration of different people and cultures in our world. Thanks to its creativity and story-telling, Disney has always attracted a universal audience, inspiring positive lifestyles. This is Disney's wish accompanying the launch of the official Expo Milano 2015 mascot."


ABOUT THE EXPO MILANO 2015 MASCOT

The mascot that Disney Italia has created for Expo 2015 represents the main themes of the event, presenting them in a positive, original, and empathetic way that is rich in the art of story-telling.
The idea is based on the creation of a *family of fruits, *each with different characteristics and personalities. When combined, these separate characters create the "face" of the Expo composed of a smiling Arcimboldo-like figure in a cartoon version. The family of fruits, united in a single face, represents the ideal synergy between countries around the world that, also through Expo 2015, are invited to positively address and try to solve the global challenges around food and nutrition, appearing as one dynamic and appealing family.

The originality of the proposal lies in the concept that the mascot can be separated into separate fruit characters that appear in jokes and present stories to the public that start out with their origins and peculiarities. The fruits will interact with humor, intelligence and a touch of the unexpected, but in complete harmony with Expo themes.

The fruits and vegetables composing the mascot are:
Banana, Pomegranate, Watermelon, Apple, Mango, Orange, Pear, Fig, Radish, Blue Corn and Garlic (an outsider because an appealing intruder is a must!)
Why fruit? Fruit was chosen for its important symbolic and metaphoric value that is universally recognized: energy and generosity, results (the fruit of one's work, commitment, collaboration, and friendship), diversity, nutrition, productiveness, sharing and global thinking. What's more, fruit is a food group that unites all cultures. Fruit appears in fairytales across all civilizations and in the painting of masters, due to its symbolic value. It is served at meals in everyone's home, regardless of their place in society. It's simple and can be shared by children, when they split an orange or climb a tree, which is one of their favorite adventures.
Pour tout savoir sur les expositions universelles et internationales.
http://www.worldfairs.info

Avatar du membre
worldfairs
Site Admin
Messages : 6496
Enregistré le : 21 juin 2004 09:41 pm
Localisation : illkirch
Contact :

Re: Milan Expo 2015 Mascot

Message par worldfairs » 07 mars 2014 08:51 am

Foody is the official Expo Milano 2015 mascot

La mascotte officielle d’Expo Milan 2015 s’appelle Foody. Tel est le nom du visage composé de fruits et de légumes que Disney Italia a dessiné pour représenter l’Exposition universelle.

Il a été dévoilé par les enfants qui l’ont proposé et qui, ce matin, avec le Commissaire unique pour Expo Milan 2015, Giuseppe Sala, ont « baptisé » le sympathique personnage dont l’expression heureuse et rassurante résume les défis que renferme le thème « Nourrir la planète, Énergie pour la vie ».
Pour tout savoir sur les expositions universelles et internationales.
http://www.worldfairs.info

Avatar du membre
worldfairs
Site Admin
Messages : 6496
Enregistré le : 21 juin 2004 09:41 pm
Localisation : illkirch
Contact :

Re: Milan Expo 2015 Mascot

Message par worldfairs » 07 mars 2014 06:11 pm

Foody & friends




Foody e i suoi amici in giro per Milano

Pour tout savoir sur les expositions universelles et internationales.
http://www.worldfairs.info

Avatar du membre
worldfairs
Site Admin
Messages : 6496
Enregistré le : 21 juin 2004 09:41 pm
Localisation : illkirch
Contact :

Re: Milan Expo 2015 Mascot

Message par worldfairs » 12 mars 2014 08:12 am

Carnevale con Foody @ Agorà

Pour tout savoir sur les expositions universelles et internationales.
http://www.worldfairs.info

Répondre

Retourner vers « Milan 2015 - Informations, renseignements, discussions, questions »

Qui est en ligne

Utilisateurs parcourant ce forum : Aucun utilisateur enregistré et 0 invité